The Charticle is PocketGamer.biz's weekly look at the games jostling for position on the app store charts. It covers Apple's App Store, Google Play and the Amazon App Store.
Back in April, PocketGamer.biz caught up with Greg Harper, Supercell's newly-appointed general manager for North America, and he elaborated on the studio's 'tablet first' development philosophy.
"Our games will support smartphones as well, but our primary focus will be to create the optimal experience on a tablet," said Harper, explaining that larger screens with densely-packed pixels enable "an amazing visual experience for gamers."
Load up Clash of Clans, and you can see the fruits borne of this approach. Forsaking the flat look of your standard city-building game, Clash of Clans' world is rendered in vivid, chunky 3D.
And if the App Store charts are anything to go by, it's an approach that consumers are responding to.
Slate strategy
Launched on 23 August 2012, Clash of Clans for iPad broke into the top 25 of the highest grossing games chart within five days of its release, and hasn't dropped out of it since.
The game peaked at #2 as recently as 7 September, and it's currently holding steady in the #3 position.
So, even though Supercell's marketing spend is utterly dwarfed by the likes of GREE, it's currently outperforming every one of its games on that platform.
What's perhaps more surprising is that the tablet first approach hasn't stopped Clash of Clans finding success on the iPhone too.
Charting its success
Although Clash of Clans for iPhone can't match the dizzying chart positions reached by its tablet counterpart, the game took just one week to break into the iPhone's top 25 highest grossing games chart.
Since the game received a title update on 30 August, it's been performing even better, entering the top 10 on 4 September and staying there.
It's a feat that's all the more impressive considering the extra competition to be found on the iPhone App Store.
In fact, despite the game's higher chart performance on the iPad, it seems likely that the game generates just as much revenue on the iPhone if not more.
The Charticle
Related Articles
as
The Charticle
Feb 27th, 2020
Pokemon Day: How are The Pokemon Company's recent mobile releases performing?
as
The Charticle
Aug 26th, 2019
As Rush Wars hits soft launch, how are Supercell’s other games doing?
Top Stories
News
5 hours, 29 minutes ago
Week in Views - Apple back themselves bigstyle, Clash bags Haaland and dreams come true at King
News
8 hours, 20 minutes ago
Mobile Movers: All the latest appointments and job moves from around the industry
News
9 hours, 5 minutes ago
Squad Busters has 20 million pre registrations with 30 million in its sights
News
9 hours, 27 minutes ago
Carry1st's African Cup to feature Call of Duty: Mobile tournament with $15,000 prize pool
News
5 hours, 29 minutes ago
Week in Views - Apple back themselves bigstyle, Clash bags Haaland and dreams come true at King
Feature
7 hours, 41 minutes ago
Apple and Nintendo's Delta blues: A legal timebomb or just the new normal?
News
8 hours, 20 minutes ago
Mobile Movers: All the latest appointments and job moves from around the industry
Events
GameDev Atlantic 2024 | May 4th | |
LA Games Conference 2024 | North America | May 6th |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Valencia Indie Summit 2024 | Europe | May 16th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
WN Conference Istanbul 2024 | Jun 11th | |
DevGAMM Vilnius 2024 | Europe | Jun 14th |